“Every advertisement
should be thought of as a contribution
to the complex symbol which is the brand image.” David Oglivy
branding: leaving your
mark
Branding is perhaps
one of the most nebulous terms used in advertising and
marketing today. At OneCreative, we view branding much
as they did in the old west. Branding is placing your
mark, or "brand", on something to say that
it is yours. Simply summarized, branding is anything
anyone can see, touch, feel, or experience related to
your business. A company that develops a brand consciously
strives to "place its mark" on each aspect
of the consumer's experience. Your brand is what defines
who you are in the marketplace— visually, verbally,
experientially.
We want to help you
define what you want your brand to be, but also how
to “brand“ every aspect of your business—from
company letterhead, your marketing materials, and even
the way you answer the phone. Everything your company
does communicates your brand.
