"Always design
a thing by considering it in its next larger
context—
a chair in a room,
a room in a house,
a house in an environment,
an environment in a city plan."
Eliel Saarinen
(1873-1950)
our workflow
We use a five-step
method to track the progress of every project we do.
This method keeps our workflow on target, and ensures
that the client is involved in the project process.
Each stage in the method concludes with an “approval
point” where the client reviews work completed
for that stage. Incremental sign-offs at the end of
each stage ensure that everyone involved is satisfied
with the progress of the project.
The
five stages in our method are:
Foundation In the Foundation stage,
we work hard with our clients to define parameters and
clarify objectives related to the project. This stage
includes determining the project's budget, providing
soft estimates, and collecting essential information
that relates to or must appear in the finished piece.
Creative In Creative stage,
we take the objectives, parameters, and information
gathered in the Foundation stage and generate creative
concepts. Because many possible solutions can fulfill
the solution's requirements, firm estimates are provided
in this stage to ensure that we will work within the
project budget once we begin production.
Production In the Production
stage, once the specific concept is chosen and finalized,
the idea is translated from concept to reality.
Fulfillment In Fulfillment, the project
is completed, and is produced for distribution. For
a brochure, this is the printing of the piece. For a
TV Ad, this is making dubs and distributing them for
airplay.
Followup In the Followup stage
of a project, the objectives are revisited and the success
of the project is evaluated. Here, we try to understand
how we effectively the work was completed, and how satisfied
the client was with their deliverable. We desire to
improve the products that we bring to our clients, and
to improve our processes to bring more value to our
customers.
